Brett Ridenour
Data analyst and product developer with a proven track record of building impactful software and scaling businesses through data-driven insights.
Featured Project
BookJack
500+ Active UsersA native iOS audiobook player with thousands of hours listened. BookJack lets users import and listen to their own M4B, M4A, MP3, and FLAC audiobook files offline, with no subscriptions, ads, or tracking.
Other Projects
Add An Hour
SaaS platform for tour and experience businesses to increase average ticket prices. Integrated with Twilio, Stripe, and multiple booking system APIs.
TourScale Marketing Automation
Built Python automations connecting ad budgets to live weather data, calendar availability to Facebook Ads catalogs, and offline conversion tracking using Google Cloud and SQL.
SocialScripture
Developed innovative Instagram automation bot with location and timing-based targeting. Generated 100+ quality leads per month through cold email funnels and PPC campaigns.
Experience
Director of Marketing & IT
TourScale
- Scaled business from 4 to 41 locations (16 corporate, 25 franchise)
- Tripled average engagement time and increased conversions using data analysis with UserFlow and CrazyEgg
- Managed $100K+ annual marketing budget and team of employees, interns, and freelancers
- Doubled conversion rate while decreasing ad spend using SQL and Databox analytics
- Built automated systems using Python, APIs, Google Cloud, and SQL
Founder
AddAnHour
- Developed SaaS solution for tour/experience businesses from scratch
- Pivoted features based on MixPanel, Google Analytics, and Amplitude data
- Integrated with Twilio, Stripe, and multiple booking system APIs
Co-Founder
Ten Second Promotions
- Grew Snapchat account to 14,000 followers overnight at UNC Charlotte
- Scaled to 12+ universities providing social media management services
- Created Campus CEO Program to recruit on-site help and double launch capacity